There are pros and cons of webinar platforms for different industries. It is important to have a general understanding about them before committing to one or purchasing a service. Webinars can be divided into three basic categories, those that allow the audience to interact live with the presenter and those that provide an interface with the external audience after the presentation. Of course, there are the online webinars that require attendees to download or install software. Some webinar services are free, while others charge a fee.
Webinar provider needs to understand how the audience will benefit from his or her platform. In other words, he or she should think about the end-users or target audience. If the purpose of hosting a webinar is to build relationships or increase brand awareness among target customers, then an internet based solution would be more appropriate. On the other hand, if the goal is to host a one-on-one conference to train staff members on new product features, then an in-person seminar platform would be more beneficial.
Depending on the type of business that is being presented, webinar platforms differ in functionality. For example, a sales presentation requires a webinar platform that allows a slide-show style presentation to be shared by attendees. These platforms are typically referred to as "slide shows" or "infomercials." Professional webinar providers should have a number of customizable features available to their customers.
The next tool that most webinar providers use to communicate with their subscribers is toll-free numbers. These numbers can be purchased or rented from the webinar provider. If the webinar provider does not have toll free numbers, they can be easily created by a professional service that provides this service. After purchase, the toll free number needs to be registered so that attendees can call it at any time during the event.
Video Conferencing is another important tool that webinar providers use to reach their audience members. This is helpful because it allows for an easier and more convenient way for the webinar providers to interact with their audience members. Webinars allow audience members to connect with each other more easily than is possible through other traditional methods of communication.
Communication between webinar providers and their audience members may come in the form of a video or audio description of the presentation. Some webinar services include the ability to preview a presentation prior to the presentation on the slide show. This previewing capability can make it easier for potential participants to get a feel for the format of the webinar, the contents, and the various methods of presentation. A very useful feature that many video conference services include is the ability for the presenter to leave comments or questions on the slides prior to the presentation. Google Hangouts and other online chat programs allow viewers to ask questions of the presenter.
It's important that webinar platforms provide good webinar software that includes all of these tools. Good webinar software should include email, web browsing and video capabilities. It should also include authoring tools and auto responders. The presentations should be interesting enough to hold the attention of the audience members. They should be well paced so that the attendees don't get bored easily.